Cynthia Coffield

What are the best social media platforms for your business?   Here’s a rundown of the most popular social media platforms and general types of businesses that they are used for:   Facebook users tend to associate the platform with leisure and free time. Facebook can be appropriate for B2B or B2C customers. It’s most […]

I hear from a lot of people I consult with that they have several different types of output or creative production and they don’t know which one to focus on, or the best way to display each type of content. Usually the best answer is very customized to the client, but a few helpful guidelines can […]

Branding through identity design and logo redesign is one of my favorite projects to approach. Some brands reassess their branding every year, and even classic brands like Coca Cola have modified their logos over the years – even if it has been done with subtlety. It can be difficult to decide what makes a logo good or bad. […]

Don’t work hard, work smart. I see a lot of small businesses marketing on social media. That’s great! It’s important to have a presence on as many relevant online channels as you can, because there are many users who primarily consume one channel over others. Increasing activity on any channel gives you the opportunity to […]

Campaign Tracking – it’s so easy once you figure out how to do it. And if you can’t figure it out, don’t worry there are several tools to help do it for you. My favorite use of campaign tracking is to attribute inbound traffic from email sources – which would otherwise show up as undefined […]

At the core, on page SEO best practices haven’t changed very much even though the Google search algorithm has had such a major overhaul over the past few years. Here are a few things you should make sure you are doing right: 1. Title Tag – the title tag is a very important on page […]

Dark Social – the name always reminds me of the Dark Crystal. If you’re not as familiar with the term as you are with the movie, “Dark Social” is important because it is probably throwing off your idea of your brand strength metric. In most analytics tracking tools, like Google Analytics, “Direct” visitors are also […]

Email Marketing is easy once you get the hang of it. But first, you have to get the basics right. These are the top email marketing tips that you have to tend to: 1. Engaging Subject Line – This is what makes people click. If your subject line isn’t compelling enough, they won’t even make […]

Knowing Search Operator terms can be invaluable for digging into big data to find what you need. You can use these search terms to analyze a site – client or competitor – in search engines. Simply type them into Google or Bing. Search fields in many other applications also comply with these operator terms, so […]

Optimizing your shopping cart is one of the most important things you can do to increase sales on your ecommerce site and bring up your conversion rate. Here’s a website that I see pretty often, that has been doing shopping cart optimization well for a long time: Forever21 Let’s break this down first, and at […]