UX, or user experience, web design is centered around the purpose of delivering a clean, succinct website that turns potential customers into active customers. This process includes wireframing, prototyping, responsive website development, and A/B testing.
Identify Website Goals
When you’re building a new website or improving an existing one, you need to start from more abstract business concepts to find the best website strategy prior to site development. The first step in website development is to identify clear goals for the business. These can be abstract goals based around customer acquisition and retention, as well as spreading the brand message. The most common goals are ecommerce sales, capturing email leads, and building website readership.
Wireframing & Prototypes
A website wireframe is a map of the website navigation and pages. Wireframing and prototyping refer to the layout of the website pages as well, across desktop mobile and tablet devices. This stage of the web design process can be thought of as the blueprint of the website. Much like building a house, it’s important to work out design and layout decisions prior to coding the site.
Once the layout of the website is determined, the actual coding can begin. My consulting service specializes in WordPress website design, but I can also deliver or project manage responsive sites built on other platforms.
You have a working site! That’s great. Once you have a site live, it is time to refine and optimize with landing pages and A/B testing. These efforts work in coordination with digital marketing services and website data analytics.