Dark Social & Campaign Tracking

Dark Social & Campaign Tracking

Dark Social – the name always reminds me of the Dark Crystal. If you’re not as familiar with the term as you are with the movie, “Dark Social” is important because it is probably throwing off your idea of your brand strength metric. In most analytics tracking tools, like Google Analytics, “Direct” visitors are also […]

Email Marketing Campaign Tips

Email Marketing Campaign Tips

Email Marketing is easy once you get the hang of it. But first, you have to get the basics right. These are the top email marketing tips that you have to tend to: 1. Engaging Subject Line – This is what makes people click. If your subject line isn’t compelling enough, they won’t even make […]