The social media marketing services I can help you with include:
- Social media strategy
- Social media account setup and optimization
- Social media training
- Social content development
Your ideal social media strategy will vary depending on the type of business that you run. It’s likely that you don’t need to be stretched across all platforms. Focus social media efforts on the platforms that your customers will find you on, and where they would expect to see your business.
Social media is about people. These are real people that you are talking to, and when you engage with them online you humanize the brand to them. The important thing to remember with social media is that through social and all of your digital marketing efforts you are building a community. It’s far easier to retain an existing customer than it is to generate an entirely new one. Relevant social media interactions are an easily accessible way for your business to stay on the radar of your customers and keep them informed about the latest updates, news, or specials. Engaging with current customers on social is also a great way to reach their contacts through word of mouth referral.