Best Social Media Platforms for Business

Best Social Media Platforms for Business

What are the best social media platforms for your business?   Here’s a rundown of the most popular social media platforms and general types of businesses that they are used for:   Facebook users tend to associate the platform with leisure and free time. Facebook can be appropriate for B2B or B2C customers. It’s most […]

Twitter Strategies for Engagement

Twitter Strategies for Engagement

Don’t work hard, work smart. I see a lot of small businesses marketing on social media. That’s great! It’s important to have a presence on as many relevant online channels as you can, because there are many users who primarily consume one channel over others. Increasing activity on any channel gives you the opportunity to […]

Dark Social & Campaign Tracking

Dark Social & Campaign Tracking

Dark Social – the name always reminds me of the Dark Crystal. If you’re not as familiar with the term as you are with the movie, “Dark Social” is important because it is probably throwing off your idea of your brand strength metric. In most analytics tracking tools, like Google Analytics, “Direct” visitors are also […]

Email Marketing Campaign Tips

Email Marketing Campaign Tips

Email Marketing is easy once you get the hang of it. But first, you have to get the basics right. These are the top email marketing tips that you have to tend to: 1. Engaging Subject Line – This is what makes people click. If your subject line isn’t compelling enough, they won’t even make […]