Bringing It All Together: Content Strategy

Bringing It All Together: Content Strategy

I hear from a lot of people I consult with that they have several different types of output or creative production and they don’t know which one to focus on, or the best way to display each type of content. Usually the best answer is very customized to the client, but a few helpful guidelines can […]

Considering Brand Identity and Logo Design

Considering Brand Identity and Logo Design

Branding through identity design and logo redesign is one of my favorite projects to approach. Some brands reassess their branding every year, and even classic brands like Coca Cola have modified their logos over the years – even if it has been done with subtlety. It can be difficult to decide what makes a logo good or bad. […]